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About This Episode

Nika Kabiri



About Me

I’m a Decision Science specialist who helps people get real, move forward, and minimize regret.

I have spent over two decades studying how people make decisions in a variety of contexts, from business to politics to relationships. I teach Decision Science at the University of Washington and am founder and owner of Kabiri Consulting, where I use Decision Science principles to help my clients make the right choices. I am also co-author of the bestselling book Money Off the Table: Decision Science and the Secret to Smarter Investing.

I have a PhD in Sociology from the University of Washington, where my academic focus was on choice theory and decision-making within constraints. I also have a JD from the University of Texas.

During my last 10+ years as a business strategy and consumer insights consultant, I’ve helped numerous companies – from Amazon to startups – understand consumer purchase decisions and make their own best choices. As a thought leader, I have conducted survey research on American relationships, the findings of which were featured in a number of press outlets across the country and which culminated in interviews by Forbes and MarketWatch, articles in the Huffington Post, and a satellite radio tour. I am also a former Law and Society instructor at the University of Washington, and have experience working in the legal profession – where I saw first-hand how the decisions people make can lead to inequity and injustice.

Personally, I’ve spent much of my adult life struggling with depression, anxiety, and trauma-related symptoms. Disappointed by the therapy and self-help industries, I’ve found true hope in Decision Science. I can say that today I am truly fulfilled, despite all the challenges that life constantly throws my way. And I owe it all to the science of decision-making.

I believe that where we are and where we’re going all comes down to decisions – made by you or others, right now or years ago, here or someplace else. By understanding how decision-making works and where it can go wrong, we can make better choices and end up in better places.

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